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SQL / BANT STRATEGY LEADS

Implementing a Sales Qualified Leads (SQL) strategy ensures your sales team receives high-quality leads to improve their productivity, while sales and marketing teams remain aligned in their goals. BANT leads help you to know your future customers better. Budget, Authority, Needs and Timeline (BANT) is a sales qualification framework used to identify and pursue the most qualified prospects based on their budget, buying authority, need and timeline. SQL/BANT level leads help you to identify your customer and close deals effectively in the following ways:

✦ What is their BUDGET or whether their BUDGET is available and approved?
✦ Do they have the POWER/AUTHORITY to make decisions or do they influence policy-making?
✦ Does their NEED fit your solutions? What are the lead’s business needs?
✦ When is the right TIME they are looking out for you? In what timeframe will the lead be fulfilling the solution?

Features of SQL / BANT Strategy Leads

● This sales methodology is a qualification framework designed to help your sales team get valuable information about sales leads
● Its goal is to enable sales team to spend more time selling to prospects who are really ready to buy
● To know whether the prospect's Budget is approved to implement your services
● Connect with final decision makers helps close the deal quickly
● Understand the accuracy of your solutions to meet their needs and resolve their problems
● Identify the current situation the prospect is using
● Identify the time frame to change the current solution
● Identify an early opportunity, so now you know where to focus

BENEFITS OF SQL / BANT STRATEGY LEADS

✔️ Reduces time spent from identifying to converting the lead
✔️ Increases average conversion
✔️ Improves coordination between the sales and marketing teams
✔️ Saves time spent on chasing leads that may not qualify
✔️ Delivers ROI through lead generation programs. Your sales team need BANT information which includes Budget, Authority, Need and Time frame to identify if an inquiry in actuality is a lead and should therefore be followed up.
✔️ Simplifies the process to follow
✔️ Identifies the current need in the market for your solution